Syllabus Day

This class will discuss current and hot topics of our society.

There is no textbook since the info is ever-changing.

"I was sitting in a faculty meeting this morning where they were complaining about students surfing the Internet in class...Five people were surfing the Internet during the meeting" - Dr. Bob

Two papers in the class: we turn in a printed and digital copy of the paper.

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Media Awareness Survey
"What kind of media consumer are You?"

College students are not the "average" type of consumer, but the average leisure time for your average consumer is about 5 hours..note how many of the hours involve some type of media.

Demographics of what categories of people use the Internet.

Females and 18-34 Year olds are the most active social networkers.

More stats about "Active Social Users are Influential Offline"
Social networkers are more likely to go on a date, etc.

A slide on tablets, "The Fourth Screen Goes Mainstream"

Smartphone use...users have no reason get their feet wet because the number one use for smartphones (according to this survey) is to check the weather.

Tablet users are again discussed.

Time and money Americans spend with media.
The average amount is $1,179 on electronics in 2010

Radio Listening
- Radio reaches 93% of the 12+ (age) US population each week, and 67% of adults each week. On average, Americans spend 18.5 hours per week listening to their favorite stations.
- More women than men listen (96.5 vs 95%)
- Listenership among 12-24 age group dropping, but only slightly.
- 25 million American subscribe to satellite radio

Traditional network TV audiences 2010
Media age of trad. network audience is 51.6
Median age of US pop. is about 38

Most sought audience: 18-49
Network television advertisers are very narrowcast; CBS average age in 2010..55.6.

Movie Audiences
87% of theater-goers buy "something" from the concession stand