Honey Boo Boo, Effects Theory

Media Minute:
"Honey Boo Boo" Ratings Top the Republican National Convention

It can be the best thing you've ever seen.. or even.. "it's the worst thing I've ever seen and I can't stop watching it.

Why are some media stereotypes acceptable?


Do you think that the producers intended a reverse-psychological effect to the public?
to where the audience would think "oh I would never let my child do that"
learning from other people's mistakes?
Dr. Bob didn't seem to think so..

A personal connection changes the perception.

Chosen exploitation of celebrities.
"That's how he chose to be"

Cameras can influence how people begin to act.

What is their motivation?
Who's exploiting whom?

"People are watching this?! What about more important information such as the elections?!"

'Society should know better'

Uses & Gratifications Theory

(I think the media minute is going to take up our entire class time)

We're all storytellers in media..and we kinda like to embellish a little bit

Effects Theory of Mass Comm
"The Plug-in Drug" "Attorney General's Commission on Pornography" "Comic Supplements Publicly Denouncing" "Music Videos Promotes Adolescent Aggression"

Theory:
Hypodermic Needle
If I connect you to a violent movie and it's gonna make you do something.
"Let's hook up parts of your body and show you a violent cartoon and see what happens to you" We measured your arousal/excitement.

The soft scientists cannot explain or control the way the organism responds.

Effects model assumes that everyone will act in the same/similar manner.

Forbidden Fruit
Causing the problem

Teaching Sex on TV "We're not Ready"
ex. Viagra
ex. Herbal Essence