Media's role in political discourse:
Enlightening citizens or lowering the civility level?
Who's to blame for the political discourse? Is it the media making a scene? or is it the same old politics with a bigger microphone?
Politicians will do/say more ridiculous claims in-order to get attention.
STUDENT: Audiences are given more opinion rather than fact. All we hear is their opinions rather than real meat to chew on.
Negative ads are mainly used for re-enforcement. "Yeah! That's what I think about Obama!"
Keeping issues on a personal level..that's what's going to attract an audience.
====
Recording Industry
Digital Music finally outsells physical media, books look on in alarm.
From 2006-2009 around 14,000 people were sent letters from the RIAA accusing them of illegally downloading music. 90% of these people settled with a payment between $1500 - $2500.
In 2009, RIAA changed tactics and ask ISPs to police their networks and report illegal downloaders.
TN requires all its universities to have monitoring software and an IT staff person to watch for illegal downloads by students.
The top magazine in 2010 & 2011 was "AARP The Magazine".
Who reads Magazines?
85% of 18+ read at least one issue of a magazine p/month. 78% men, 85% women.
Average mag reader is younger, more affluent, more educated and "professional"than the average TV viewer
Average reading time is 45 minutes p/issue
Average magazine copy read by 5-7 people pass-along readership)
More "innovators" and "early adopters" read magazines
Newspaper & Magazines were discussed.
Newspaper - paper = just news?
Books statistics
Laughable challenged books..
Some challengers haven't even READ the book!?
No comments:
Post a Comment