Tuesday, October 2, 2012

Pop Culture cont'd

Two Cultural Perspectives

1. Modernism view:
Culture is hierarchical, ordered, rational. Divided into three types: Elite, popular (mass/media), and folk.
###

2. Post-Modernism view:
Any cultural artifact is neither "good" nor "bad" in itself. The manner it's used determines in's goodness (or badness)


Pop culture is making folk or elite material "palatable"

Thursday, September 27, 2012

Pop Culture

Psy.

Student discussing how she would handle the haters with nooses and Obama's name on them.
"Well, wait until I become president, everyone's going to die"


"Why does it have to end it blood?"


God and the Super Bowl
(The Lord's Prayer converted into a football worship.)

The Super Bowl and the power of popular culture


Tuesday, September 25, 2012

Media Minute and go

Media Minute:
Fox News reporting Navy SEAL's real name rather than the pseudonym.

Thursday, September 20, 2012

augmented reality, e-waste

Kyle Jones' Media Minute



The other media minute:
"Muslim Rage"
the frame just gets more solidified 

===

 The growing problem of e-waste

Media and New Technology: Issues and Concerns
2. Impact on societies
a. the global village & "free flow of information"
b. cultural imperialism (when another country's more attractive than your own)
c. effect on "institutions" within a society churchmedia



Tuesday, September 18, 2012

FreeRice.com / Digital Manipulation/Technologies

Began with Tiffany's Media Minute

FreeRice.com
does it REALLY donate 10 grains of rice per right answer?
Snoopes says so. Can we still trust that?

Could we incorporate this into our schools?

Advertisers get their exposure and the money is in-turn given to a greater cause.

How does it really track your rice count? Don't you need an account to "cash in" your rice?

Brainwashing us to think that we need to appreciate this advertising?

==


Media Minute 2

"Prince Harry Nude Photo Scandal "Could Get Worse"
A: I'm not going to show those"
B: Aww
Everyone: LOL

How would these scandals have been different before mass media?

===

Media and New Technology
Issues and Concern
1. Digitization of content "it's a power in society that we've never had before"
a. impact on each medium of digital production, distribution & consumption
[big tangent on power and information]
b. copyright/piracy issues
c. ethical issues (privacy, image alteration, etc)

The ethics of digital manipulation



24 Hours: Unplugged



Thursday, September 13, 2012

New Tech vs Old Tech

Media Minute: ending the era of 35mm film

Dying technologies?

Emotional attachment to things



==

Other Mass Comm. Theories
Agenda-setting: the media doesn't tell us what to think, but rather what to think ABOUT

Top Stories of 2011? 
Economy, Middle East Unrest


New Technology Jargon Quiz
1. Blagging
2. 3-D printing
3. Data Mining ("that's the rise of the machine, bro")

Thursday, September 6, 2012

Honey Boo Boo, Effects Theory

Media Minute:
"Honey Boo Boo" Ratings Top the Republican National Convention

It can be the best thing you've ever seen.. or even.. "it's the worst thing I've ever seen and I can't stop watching it.

Why are some media stereotypes acceptable?


Do you think that the producers intended a reverse-psychological effect to the public?
to where the audience would think "oh I would never let my child do that"
learning from other people's mistakes?
Dr. Bob didn't seem to think so..

A personal connection changes the perception.

Chosen exploitation of celebrities.
"That's how he chose to be"

Cameras can influence how people begin to act.

What is their motivation?
Who's exploiting whom?

"People are watching this?! What about more important information such as the elections?!"

'Society should know better'

Uses & Gratifications Theory

(I think the media minute is going to take up our entire class time)

We're all storytellers in media..and we kinda like to embellish a little bit

Effects Theory of Mass Comm
"The Plug-in Drug" "Attorney General's Commission on Pornography" "Comic Supplements Publicly Denouncing" "Music Videos Promotes Adolescent Aggression"

Theory:
Hypodermic Needle
If I connect you to a violent movie and it's gonna make you do something.
"Let's hook up parts of your body and show you a violent cartoon and see what happens to you" We measured your arousal/excitement.

The soft scientists cannot explain or control the way the organism responds.

Effects model assumes that everyone will act in the same/similar manner.

Forbidden Fruit
Causing the problem

Teaching Sex on TV "We're not Ready"
ex. Viagra
ex. Herbal Essence

Tuesday, September 4, 2012

Political Ads and Media

Media's role in political discourse:
Enlightening citizens or lowering the civility level?

Who's to blame for the political discourse? Is it the media making a scene? or is it the same old politics with a bigger microphone?

Politicians will do/say more ridiculous claims in-order to get attention.

STUDENT: Audiences are given more opinion rather than fact. All we hear is their opinions rather than real meat to chew on.

Negative ads are mainly used for re-enforcement. "Yeah! That's what I think about Obama!"

Keeping issues on a personal level..that's what's going to attract an audience.

====

Recording Industry
Digital Music finally outsells physical media, books look on in alarm.

From 2006-2009 around 14,000 people were sent letters from the RIAA accusing them of illegally downloading music. 90% of these people settled with a payment between $1500 - $2500.

In 2009, RIAA changed tactics and ask ISPs to police their networks and report illegal downloaders.

TN requires all its universities to have monitoring software and an IT staff person to watch for illegal downloads by students.

The top magazine in 2010 & 2011 was "AARP The Magazine".

Who reads Magazines?
85% of 18+ read at least one issue of a magazine p/month. 78% men, 85% women.

Average mag reader is younger, more affluent, more educated and "professional"than the average TV viewer

Average reading time is 45 minutes p/issue

Average magazine copy read by 5-7 people pass-along readership)

More "innovators" and "early adopters" read magazines


Newspaper & Magazines were discussed.

Newspaper - paper = just news?

Books statistics
Laughable challenged books..
Some challengers haven't even READ the book!?

Thursday, August 30, 2012

Sexting

We begun class by discussing "Sexting" from teenagers.

Do you believe parental controls will stop kids from risky social media behaviors? (discussion)

What is the best way to teach kids about the things they may or will encounter (or already have encountered) on the internet?

[Kyle\'s suggestion: Instill Integrity in children: it don\'t take long to know wrong from right, teach them to use it.]

- Learn by others\' mistakes (woah, I don\'t want to end up like that kid)

- Unwanted pix from almost strangers are sent to me?! Was I just maltexted?

Teaching should go beyond, "No"
Teach, no one can \'forbid\' you, but understand the consequences.

Values? Public education gets raked over the coals from some parent who disagrees.

How do we change this?
Those in power don\'t understand this technology or what to do about it.

We may not be able to change law, but use your influence on the people who listen to you.


Political Strategists are in a generational divide. As the Republicans start their big convention (televised)..Obama goes on Reddit saying "Ask Me Anything" and attracting the online audience (aka our generation).

Tuesday, August 28, 2012

Syllabus Day

This class will discuss current and hot topics of our society.

There is no textbook since the info is ever-changing.

"I was sitting in a faculty meeting this morning where they were complaining about students surfing the Internet in class...Five people were surfing the Internet during the meeting" - Dr. Bob

Two papers in the class: we turn in a printed and digital copy of the paper.

==

Media Awareness Survey
"What kind of media consumer are You?"

College students are not the "average" type of consumer, but the average leisure time for your average consumer is about 5 hours..note how many of the hours involve some type of media.

Demographics of what categories of people use the Internet.

Females and 18-34 Year olds are the most active social networkers.

More stats about "Active Social Users are Influential Offline"
Social networkers are more likely to go on a date, etc.

A slide on tablets, "The Fourth Screen Goes Mainstream"

Smartphone use...users have no reason get their feet wet because the number one use for smartphones (according to this survey) is to check the weather.

Tablet users are again discussed.

Time and money Americans spend with media.
The average amount is $1,179 on electronics in 2010

Radio Listening
- Radio reaches 93% of the 12+ (age) US population each week, and 67% of adults each week. On average, Americans spend 18.5 hours per week listening to their favorite stations.
- More women than men listen (96.5 vs 95%)
- Listenership among 12-24 age group dropping, but only slightly.
- 25 million American subscribe to satellite radio

Traditional network TV audiences 2010
Media age of trad. network audience is 51.6
Median age of US pop. is about 38

Most sought audience: 18-49
Network television advertisers are very narrowcast; CBS average age in 2010..55.6.

Movie Audiences
87% of theater-goers buy "something" from the concession stand